Why partner with Pure Fitness?

Pure Fitness is the US subsidiary of the PureGym Group – a market leader in the High Value, Low Price sector. PureGym was established in 2008 and is a pioneer of affordable fitness, and a leading operator in the UK.

PureGym was founded as a challenger brand to more premium gym chains on the premise that a gym can be flexible, easy and affordable for everyone, and is now the UK’s largest gym company. In 2017, the business was invested in by Leonard Green & Partners, a leading US private equity firm. Since then, the PureGym group has grown to be the 2nd largest in Europe and is operating in 500+ locations with over 1.7 million members across 3 brands and 5 countries. We are opening our first three gyms in the US early in 2022 and we are now looking for franchise partners who share our ambitions and values.

Demand for affordable fitness is a global trend, and Pure Fitness offers a boutique gym experience priding itself on the quality of its gym product and flexible approach to memberships. Pure Fitness blends high-tech with high performance; with digital studios, on-demand classes, contactless entry, and an award-winning app. All working towards putting the control into the member’s hands.

Key Areas Of Sustainable Competitive Advantage

Excellent product offering delivered across a broad range of site sizes

Great consumer value proposition: no commitment, low price, and 24/7

Operational model combines strong revenue management and low labor costs

Superior technology and digital capabilities

Proven in delivering and deploying successful site selection and development

Excellent performance management and continuous improvement

Sophisticated customer acquisition process

Boutique fitness experience at a budget gym price

As Franchisor, Pure Fitness has a full eco-system to set you up for success including a Technology Smart Suite, with localized:

  • Website
  • App
  • Member Management System (MMS)

With the knowledge and support from an experienced franchise team, the Pure Fitness operating model can be deployed to help you bring an industry-leading gym to your market.

Next Steps

Pure Fitness has unrivalled expertise in opening and operating value gyms, and benefits from significant scale.

If you’re interested in finding out more and want to become a partner who can commit to a minimum of 50 sites we would love to hear from you.

Contact: [email protected]

Functional Space
Digital Studio
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